32+ hours per month saved & 52,602 average views

Assets:

Influencer video editing

Client:

Cheryl Neufville

A woman with curly hair, glasses, and a red Polk State T-shirt smiling while holding a black lighter in one hand and a red spray can in the other in a kitchen area with Halloween decorations and cobwebs.

The Client

Polk State Salo is an organization responsible for planning and hosting events on all Polk State College campuses.

✓ Increase student attendance at the event

✓ Enhance the visibility of the events

Client goals:

A young woman is standing indoors in front of a brick column, smiling and making a peace sign with her right hand. She is holding a food tray or container in her left hand, wearing a cropped tank top with a tomato graphic and the words "Apples" and "Naturally Sweet," with ripped jeans. There are other people seated at tables in the background. The image has a red border with white text that reads "New Post" at the top and includes the Polk State logo and social media handle @polkstatesalolk at the bottom.
Black and white drawing of a dog with curly fur, sitting and looking to the side.

What we did

We created a content strategy focusing on the most important thing in these events: students.

They are the life of these events, and we created content to highlight the student experience and showcase what going to these events would be like.

KPIs:

A black arrow pointing downward, drawn with a brush stroke style on a white background.

✓ Reach 9,800 students
✓ Event Sign-Up Increase +23%
✓ Attendance 500 students attended
✓ Conversion Rate 5.1%

Summary:

9,800 students reached

23%+ event signups

Happy students!