64% event attendance increase
Assets:
For Growth Package
Client:
Girls inc. Winter Haven
The Client
Girls Inc. is a nonprofit that serves girls from underserved communities through after-school programs, mentorship, and educational field trips.
✓ Increasing attendance at charity and fundraising events
✓ Showcasing the organization’s work and impact for girls
Client goals:
What we did
We created a content strategy focused on moving beyond traditional email marketing and introducing social media as a new way to promote the event. Over a 30 day campaign, we used Facebook Events, Instagram posts, Stories, and Reels to highlight the event experience and encourage ticket sales.
As a result, attendance increased by 64 percent, and the board shared that they had never seen the event that full.
KPIs:
✓ Reach 2,000 people
✓ Event Sign Up Increase +64%
✓ Conversion Rate 9.5%
Summary: