Reached 9,800 students & increased event sign-ups by 23%

Assets:

Event Promotion

Client:

Polk State SALO

A woman with curly hair and glasses smiling, wearing a red 'Polk State' t-shirt, holding a soldering iron in one hand and a can of spray paint in the other, standing in a kitchen area decorated for Halloween with fake cobwebs.

The Client

Polk State Salo is an organization responsible for planning and hosting events on all Polk State College campuses.

✓ Increase student attendance at the event

✓ Enhance the visibility of the events

Client goals:

A young woman smiling and posing with a peace sign while holding a tray of food, standing inside a building near a brick pillar, with other people seated at tables in the background.
Boxing match with two fighters in the ring and an audience watching.

What we did

We created a content strategy focusing on the most important thing in these events: students.

They are the life of these events, and we created content to highlight the student experience and showcase what going to these events would be like.

KPIs:

Simple black arrow pointing downward on a white background.

✓ Reach 9,800 students
✓ Event Sign-Up Increase +23%
✓ Attendance 500 students attended
✓ Conversion Rate 5.1%

Summary:

9,800 students reached

23%+ event signups

Happy students!