Increased engagement by 206.5%

Assets:

Influencer Outreach

Client:

ZeboZap

Person assembling a piece of furniture on a patio table with a TV and boxes labeled Zezobzar, outdoors.

The Client

The client wants their brand to appeal to the home and garden space, emphasizing DIY-friendly, easy-to-install TV mounts rather than technical hardware.

✓ Increase relatability

✓ Branch into a new target audience

Client goals:

Two children, a girl holding a blue ball and a woman, watching a TV show featuring SpongeBob SquarePants and Patrick Star in an outdoor patio area with a wooden fence and trees in the background.

Black and white graphic design with the phrases "Don’t Swipe" and "Stop Looking" written in bold, uppercase letters, with varied font sizes and styles, arranged diagonally across the image.

We brainstormed and managed an influencer campaign primarily focused on family home renovation influencers to show that the product can be set up without expert help.

Our team reached out to over 500 influencers in the home and garden niche and handpicked 20 perfect matches for the brand. We then managed all negotiations—from rates and creative video concepts to final deliverables.

What we did

KPIs:

Hand-drawn black arrow pointing downward on a white background.

✓ Increased engagement by 206.5%
✓ Redirected algorithm to target a new audience