Instagram Plus Just Launched. Here's What Gen Z Actually Cares About.

Meta just launched Instagram Plus and the feature list reads like a Gen Z wishlist. Story anxiety? Covered. Audience segmentation beyond Close Friends? Done. Analytics that actually tell you something? Finally. At $3.99 a month, it is not a revolution. But from a social media agency perspective, it is a signal worth paying attention to. Here is what the features actually mean and what brands need to know before the landscape shifts.